Choosing keywords with strong commercial intent is paramount for a good SEO Content strategy.
Commercial intent is the likelihood that someone searching for a given keyword will buy from you.
For example, someone searching for premium yoga courses has a much higher commercial intent than someone searching for free yoga videos.
Fortunately, you can easily size up a keyword’s commercial intent using the Google keyword planner. The higher the estimated bid, the higher the commercial intent.
If you see a YouTube video on the first page, great. You just found a video keyword, but if you search for your keyword and don’t see a YouTube result, then you might wanna choose a different keyword to optimize your video around.
Googling “site:domain.com “keyword” will give you an easy answer to the question whether you’re suffering from keyword cannibalism.
Let’s say you have two posts on the same topic. In that case, Google isn’t able to distinguish which article should rank highest for a certain query. As a result, they’ll probably both rank lower. The best way to solve the keyword cannibalization problem is by combining articles.
Related LSI terms
For example. If optimizing for Coffee. Use Mug. Cup, and so on. Sprinkle these in your content to help rank.
Kill zombie pages
If there’s no traffic. Then they are dead weight. No use.
Google likes these so use your keywords in them. Also people remember them better.
Use keyword-rich URLs
Whenever you create a URL for one of your pages, make sure it contains your target keyword, preferably at the beginning of the URL.
Link out to authority websites
Look at high value websites to link out to. Always link out to a high value site from within your content. You can get a SEO tool like SEMRush to get suggestions for sites and content to link to.
Link Building strategy
Find broken links on a website you want a link from and let the owner know and offer a replacement that’s your content. If you don’t have any thing to replace it with. Then create it. This is called broken link building. You can use the Check My Links Chrome extension.
Two-step email outreach for backlinks
First don’t just email the sites owner. Instead of asking for a link right off the bat, ask if the blogger or journalist would like to see your content. When they say yes, follow up with a link pitch.
CTR – Optimize your title tag for CTR.
Include your target keyword in your title tag. You want to optimize your title tag for click-through rate. Because you improve traffic without needing high rankings.
Second, Google recently stated that they use CTR as a ranking signal, and this makes sense if you think about it. If lots of people click on your result, it sends a clear message to Google that this page is a great result for this keyword, and they’ll give you a rankings boost.
You can use numbers in title tags – for example. Look at paid ads. If those get clicked. Then organic terms and numbers will too. This helps CTR which equals higher ranking. Paid ads are a great way to discover keywords too.
Believe it or not, but most of your search engine traffic comes from very long, very specific searches. Some of great title tag modifiers are the current year, best, review, free shipping, and checklist.
Move content above the fold. If users see the content first there’s a higher chance they’ll read. Use headings and buckets to give readers a break and keep engaged. This gets into your websites readability and usability. So is your websites design up to date and kept fresh?
Publish content that’s at least 1,890 words. Studies show that longer content tended to rank better than short content. In fact, I have found that the average first page result in Google contained at least over 1,000 words. When you create a high-value resource, people will want to read it, even if it’s really long. You want an interested audience not just shoppers anyway.
Bottom line: If you have a page that you really wanna rank, make sure it contains at least 1,890 words.
I hope this list is a good start for your SEO Strategy for any web project. If you know of any tips let me know in the comments below.