Posts in Category: Marketing

What is in a marketing retainer?

A marketing retainer can include various different services depending on your needs. Capabilities and experience are how agencies are judged. As well as it’s staff of marketers and successful campaigns. Here is a summary of marketing services that are typically included in a marketing retainer. Although not exhaustive. Media Planning and Management Media planning involves … Continue reading “What is in a marketing retainer?”

Reasons Agencies Lose Clients

Results matter in the advertising business. Reasons agencies lose clients vary from poor internal communication, account management issues, and improper expectations set at the beginning of the relationship. But often there are other factors that cause an agency to fail that move past cash flow problems. Here’s some reasons agencies lose clients. Bad Performance or … Continue reading “Reasons Agencies Lose Clients”

Creating a PPC Campaign

A typical campaign example can be ads, Google banner or text ads, landing page, a form or other call to action, finally a confirmation page or email. A breakdown of what can be involved in a full PPC campaign for SEM: What is your goal or objective for your campaign?  Increasing traffic – The great … Continue reading “Creating a PPC Campaign”

Event Marketing Checklist – Create an Outstanding Experience

Every company should have an event marketing checklist for planning your company event. By following a plan you won’t make costly missteps that could lead to PR problems. Planning should begin about two months prior and that is probably pushing the limits of a schedule. The location needs to be scoped out to ensure visiblity … Continue reading “Event Marketing Checklist – Create an Outstanding Experience”

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”