Posts in Category: Marketing

How Much Does A Website Cost?

It’s a common question, that a lot of bloggers have answered, but I still get asked. So Here’s my answer on how much a website costs. What is a conversion worth to you? If I build you a website and in 3 months you get 2 phone calls that lead to new business, then half … Continue reading “How Much Does A Website Cost?”

What is in a marketing retainer?

A marketing retainer can include various different services depending on your needs. Capabilities and experience are how agencies are judged. As well as it’s staff of marketers and successful campaigns. Here is a summary of marketing services that are typically included in a marketing retainer. Although not exhaustive. Media Planning and Management Media planning involves … Continue reading “What is in a marketing retainer?”

Top 5 Reasons Agencies Lose Clients

Results matter in the advertising business. Reasons agencies lose clients vary from poor internal communication, account management issues, and improper expectations set at the beginning of the relationship. But often there are other factors that cause an agency to fail that move past cash flow problems. Here’s some reasons agencies lose clients. Bad Performance or … Continue reading “Top 5 Reasons Agencies Lose Clients”

Creating A Effective Pay-Per-Click Campaign

A typical Pay-Per-Click Campaign example can be ads, Google banner or text ads, landing page, a form or other call to action, finally a confirmation page or email. A breakdown of what can be involved in a full PPC campaign for SEM: What is your goal or objective for your Pay-Per-Click Campaign?  Increasing traffic – The … Continue reading “Creating A Effective Pay-Per-Click Campaign”

Event Marketing Checklist – Create an Outstanding Experience

Every company should have an event marketing checklist for planning your company event. By following a plan you won’t make costly missteps that could lead to PR problems. Planning should begin about two months prior and that is probably pushing the limits of a schedule. The location needs to be scoped out to ensure visibility … Continue reading “Event Marketing Checklist – Create an Outstanding Experience”