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Posts in Category: Marketing

Event Marketing Checklist – Create an Outstanding Experience

Every company should have an event marketing checklist for planning your company event. By following a plan you won’t make costly missteps that could lead to PR problems. Planning should begin about two months prior and that is probably pushing the limits of a schedule. The location needs to be scoped out to ensure visiblity … Continue reading “Event Marketing Checklist – Create an Outstanding Experience”

How The Facebook Newsfeed Works

The Facebook Newsfeed has updated it’s algorithm to fight harmful content. If you violate Facebook community standards then they remove your content. Facebook enforces Ads policies using Artificial Intelligence and Human review. This prevents false advertising and claims that are misleading. Facebook’s algorithm uses ranking signals to judge if posts are untrustworthy. Or if a post generates … Continue reading “How The Facebook Newsfeed Works”

Creative Blogging And How To Get More Readers

Creative Blogging is a form of creative writing if done well. It’s expressive as much as a design created with Illustrator or other program. But it also has to be useful and fresh. When creative blogging or thinking about how to reach your audience it’s important to think about the following: Keywords One Blogging tip … Continue reading “Creative Blogging And How To Get More Readers”

Create Custom Facebook Audiences

Custom Audiences enables you to connect with your most valuable Facebook audiences. This is a targeting capability to reach existing customers and prospects. Not new ones. Custom Facebook Audiences target a particular group of your customers. Use what you already know about them. Thus tailoring your messaging to personalize the experience and encourage action. Segments … Continue reading “Create Custom Facebook Audiences”

Facebook Brand Pages Feed Algorithm Update

Another change to Facebook’s news feed algorithm is arriving. More of the fallout from the “fake news” we saw from the past election towards business pages. But if you look through a non-cynical view, it’s more about connecting people to people. Not inanimate brands to people for the “sale.” The potential removal of publisher posts … Continue reading “Facebook Brand Pages Feed Algorithm Update”