The landscape for search engine optimization has changed for companies over the last year. This has changed Google page ranking factors some.
With outsourcing labor, selling SEO services on volume, it has started to boom. But those SEO companies are not really as dedicated as they can be to their clients.
Volume is not concierge type service that customers expect. So if you are paying for SEO and it’s considered affordable, ask what else you are not getting.
Here’s some page ranking factors that have stayed pretty constant. As SEO is not just about Google Locations or managing your PPC ads.
Backlinks remain extremely important as a Google ranking factor. This is when a number of “good” domains are linking to a page on your site. Building backlinks is tedious work, and it requires a strategy. If you are not building backlinks, you are not build valuable traffic.
“if I publish great content, Google will rank me”.Brian Dean
If only it were that easy…
Speaking about “good” domains. A site’s overall link authority strongly correlates with higher rankings. The one thing that is still a king, and there are many, in SEO is domain authority and page authority. If you have toxic domains linking to your site, you need to disavow them. Otherwise their bad reputation, is now yours.
Content rated as topically relevant, outperforms content that doesn’t cover a topic in-depth. Therefore, publishing focused content that covers a single topic may help with rankings if you are struggling to publish something.
Based on SERP data from SEMRush, we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.
Despite the buzz around Schema, our data shows that use of Schema markup doesn’t correlate with higher rankings.
over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms.Google Webmasters Central Blog
Content with at least one image significantly outperformed content without any images. Careful about optimization of these images. Remember to complete the Alt, Title, and use Captions.
However, let us touch on title tag keyword optimization and ranking. This correlation was significantly smaller than you expect. But reflects Google’s move to Semantic Search.
Page load times matter. Pages that are fast-loading rank significantly higher than pages on slow-loading sites. It’s easy to get into the weeds on this, but a simple review with Google Page Speed tool can help reveal where to shave off time.
What does your links say? With Google’s many updates, exact match anchor text appears to have a strong influence on rankings. So if you are linking internally or externally to a source, try to pick copy in your article that reflects the destination more.
Finally bounce rates. Low bounce rates are associated with higher Google rankings. Why? Because it ties to dwell time on a page.
How long your users stay on your articles show Google their interest. So this really pushes content writers and developers to create interesting content for readers.
What are page ranking factors that you see are important for 2019?