In March of this year Google announced Mobile-First Indexing. This new algorithm is not a separate algorithm from desktop websites.
Readability is one of the most important factors on a website. I hate sites that use pop-ups while I am digesting content. Or sites that use too small font. Finally the most offensive is text and sentence structure. Use big words and I’m out. Just write using plain language.
What is Mobile-First Indexing?
This mobile-first algorithm is the algorithm. According to Google they’ve been migrating sites to the new index for sometime. In this post I want to help explain what mobile-first indexing is. As well as how to test and repair your sites to qualify for the Google Search Index. Mobile-first indexing the standard now as internet usage online has surpassed desktop devices. That includes laptops.
Google mobile friendly test
If you have a website you should look this up. If you are not passing then your website could be removed from the index. This is catastrophic for any business online. Now it’s more necessary than ever to have a website that is mobile compliant with code that passes inspections.
Tip: Don’t obsess here over how your snippet looks. If you are editing your snippets for appearance factors only Google will re-write that snippet in the search engine results page (SERP). Google doesn’t like misleading users. Therefore your site is not immune to them changing the title and descriptions. This is to accurately show what the page is about in their SERP.
Google sees all code on your site as well as copy. Images are subject to this test as well. If your mobile pages load and there is what we call “side scrolling” on your device. Then it should be addressed by your webmaster or site author.
writing copy that is mobile friendly is foreign to some as it’s a term that wasn’t around a few years ago. Writing copy that is easy to read and understand is an art. It requires a technical understanding of how people consume information. While also understanding demographics and how they can easily read or follow along.
Mobile friendly copy is not simply copy on a page that you can see fit in the screen of the device. It must be large enough, thus scale up or properly wrap to the next line. Essentially write short paragraphs. And use short sentences.
Protip: If you are checking for mobile optimization by resizing your browser… you are doing it wrong. Please take out your phone. Devices run software and use different browser. You will not get a accurate representation of your sites mobile readiness that way. Or check out Browserstack.com
Buttons on your website
Take time to evaluate all the buttons on your site for mobile. The standard should be 44 pixels around a call to action. If things are too crowded you will fail to pass the mobile friendly test. Thus fail to make it to the index.
If you need a consultation on if your site passes or not. Or if you need a new site that does, please reach out and I’ll provide you with a free consultation.