Marketing Automation Software
Marketing Automation allows you to reach customers before they know you or if they need you. It’s a part of inbound marketing. Combined with a solid content marketing strategy, this methodology does work. But you have to do it right to make it work well.
It’s all about the content
Users are looking for answers. Before you start any email marketing campaign you have to sit and think about what you want to say, and look at what people want to read.
Email, landing pages and forms are all a part of inbound marketing. But it starts with a list of names and emails. You can buy this list. But hopefully you’ve earned it instead.
Your customers are a list, but may not want emails. So before you begin marketing automation start with people that want your emails in their inbox.
“The best marketing doesn’t feel like marketing.”
– Tom Fishburne
Start a plan that creates content people want to read. Or if you have content then you have a good start for working with marketing automation software. Now you can begin inbound techniques into your content marketing strategy to generate leads.