J. David Beneke and his father, the late Charles J. Beneke founded Beneke Wire Company in Louisville, Kentucky in January 1968. Immediately prior to the founding of this Company both Charles and David worked for Reynolds Metals. Their aluminum wire is engineered to meet your individual specification and application. A new brand refresh was needed to reflect the product and Beneke Wire story.
Better by Beneke
Beneke has continued to expand manufacturing space and productivity. The new plant location is right across the street from the original plant and covers more than 200,000 square feet. Production capacity and room for growth is almost unlimited. This project was important to show their growth and recognize their history.
Beneke Wire Plant Tour Video
Today video is becoming extremely important when raising your brands awareness. It can tell a story in a few seconds. Beneke wanted to show off their facilities and include a video as a design feature on their new site. Mounting cameras on stabilizers we toured the plant and sped the video up for a unique view into Beneke Wire Companies Louisville plant.
After meeting with the Beneke team, myself and the designers I had involved created a new look for Beneke Wire. Their previous site as seen above, was built almost 10 years ago. Therefore making it woefully outdated and not mobile responsive. Using imagery, video, and copy a new website was created on the WordPress platform.