Beneke Wire Company

Project Summary

J. David Beneke and his father, the late Charles J. Beneke founded Beneke Wire Company in Louisville, Kentucky in January 1968. Immediately prior to the founding of this Company both Charles and David worked for Reynolds Metals. Their aluminum wire is engineered to meet your individual specification and application. A new brand refresh was needed to reflect the product and Beneke Wire story.

Beneke Wire Logo
Beneke Wire Logo
Beneke Wire Company

Better by Beneke

Beneke has continued to expand manufacturing space and productivity. The new plant location is right across the street from the original plant and covers more than 200,000 square feet. Production capacity and room for growth is almost unlimited. This project was important to show their growth and recognize their history.

Beneke Wire Company
Beneke Wire Company Old Website

Beneke Wire Plant Tour Video

Today video is becoming extremely important when raising your brands awareness. It can tell a story in a few seconds. Beneke wanted to show off their facilities and include a video as a design feature on their new site. Mounting cameras on stabilizers we toured the plant and sped the video up for a unique view into Beneke Wire Companies Louisville plant.

The Solution

After meeting with the Beneke team, myself and the designers I had involved created a new look for Beneke Wire. Their previous site as seen above, was built almost 10 years ago. Therefore making it woefully outdated and not mobile responsive. Using imagery, video, and copy a new website was created on the WordPress platform.

I’ve been developing and designing websites on WordPress since 2008. I’ve created a theme I named Molecule, that has been used to creatively, and successfully to boost businesses to the level they need to get to. I love building brands and creating compelling content to rise them to the top.