Web Design | Digital Branding | Louisville, KY

Element 502

Project Summary

Element 502 founded in 2016 and was a collaborative effort with the ownership and myself. We set out to start up a new agency that wasn’t like the others in Louisville. We picked a name that meant something. And not placing two random adjectives together. So the word Element is for loving being in your element. The 502 is the well known area code of Louisville itself. And associates it ties in with the agencies home town.

Element 502 Logo
Element 502 Logo

Brand Launch April 16, 2016

Digital Marketing and Content Strategy

As Director of Marketing I use automated marketing software with WordPress. Collaborating with our business development team we forged new partnerships with national companies. Creating content and email campaigns are part of our ongoing strategies. Using these techniques we grow our customer base.

Web Development and SEO

Leading the design and development team we created this brand through marketing research. With the popularity of heroes we leveraged that and adopted it to our brand. As well as developing a custom WordPress Theme. Other customizations were a plugin for landing pages and custom content types. We executed a comprehensive on-page and off-page SEO strategy. Element 502 needed to target both known keywords. As well as look for others that competition was not using. This gained more visibility on search engines.

WordPress Louisville | WordPress Managed Website Hosting | blog management
SEO customer loyalty increase
User loyalty is an important metric because it fuels growth. In May Element 502 had 3.03K users. Of those users, 34 came back in June. This means I increased the loyalty rate in June to 1.89%, which is 91.37% higher than in May.
Element 502 Digital Agency
Element 502 Digital Agency

Digital Strategy and Analytics

Using tools such as heat mapping, Google Analytics, and more. I found new markets and avenues of revenue for Element 502. I did this with thorough research and planning to support account management. As well as drove traffic to over 6,000 a month to increase sales opportunities. With Element 502 being new in a saturated market.

Out of the box thinking was required. Both traditional and untraditional methods were used to gain a market foot hold. We grew online in web design and development, SEO, and online advertising. As well as location based targeting with mobile ads.

I’ve been developing and designing websites on WordPress since 2008. I’ve created a theme I named Molecule, that has been used to creatively, and successfully to boost businesses to the level they need to get to. I love building brands and creating compelling content to rise them to the top.