Element 502 founded in 2016 and was a collaborative effort with the ownership and myself. We set out to start up a new agency that wasn’t like the others in Louisville. We picked a name that meant something. And not placing two random adjectives together. So the word Element is for loving being in your element. The 502 is the well known area code of Louisville itself. And associates it ties in with the agencies home town.
Digital Marketing and Content Strategy
As Director of Marketing I use automated marketing software with WordPress. Collaborating with our business development team we forged new partnerships with national companies. Creating content and email campaigns are part of our ongoing strategies. Using these techniques we grow our customer base.
Web Development and SEO
Leading the design and development team we created this brand through marketing research. With the popularity of heroes we leveraged that and adopted it to our brand. As well as developing a custom WordPress Theme. Other customizations were a plugin for landing pages and custom content types. We executed a comprehensive on-page and off-page SEO strategy. Element 502 needed to target both known keywords. As well as look for others that competition was not using. This gained more visibility on search engines.
Digital Strategy and Analytics
Using tools such as heat mapping, Google Analytics, and more. I found new markets and avenues of revenue for Element 502. I did this with thorough research and planning to support account management. As well as drove traffic to over 6,000 a month to increase sales opportunities. With Element 502 being new in a saturated market.
Out of the box thinking was required. Both traditional and untraditional methods were used to gain a market foot hold. We grew online in web design and development, SEO, and online advertising. As well as location based targeting with mobile ads.