Search Engine Optimization is more than just install a plugin.
WordPress is great for Search Engine Optimization (SEO). WordPress plugins are great. But an expert that can configure it makes it work. And then write and modify your content to stay current. Content is king, but content needs to be optimized.
I’ve been doing SEO before you heard of Panda, Penguin or anything else. On-Page and Off-Page SEO combined alone are a great start, but I use premium analytics tools. Not just a free version of Google Analytics. Google Analytics is a great start too. You’ll need more to see the what and the how people are using your site. Get real results to see where you exactly rank.
Impressions, Clicks, and Views are not the same.
Understanding what you are looking at when you get a report is important. Impressions are great, that’s eyes on you. But CTR and backlinks are still one of the most important SEO signals for Google. Don’t want a report, and just want more leads, that’s fine. But is it the right kind of leads?
Local search is paramount if you want to reach your audience. This doesn’t mean you have to have an office in every corner of the city. It just means your off-page SEO strategy needs attention. Review what you look like on Google, then discuss how to get your presence visually appealing and easy to find.
Search Engine Optimization monthly services monitors your websites health. An expert performs a technical audit on your website. then reviews with you content ideas. As well as monitor keyword position against competitors. They should tell you where you stack up against competition both on Google and social media. Both backlink quality and quantity monitored to avoid toxic back links and content scraping.
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