Making a gourmet meal takes time. But if you just want the pop-tart experience, you’ll find your opportunities limited. Take your time at work to perform the best.
Taking your time in a society that wants it now places you in a difficult position. The bar will continue to raise expectations until you break.
But taking time when acquiring new customers, performing duties, or projects makes your agency look better. Furthermore you appear more competent. The results are healthier employees, and higher quality of work.
Take your time in the sales process
I’ve learned that if you rush to close a deal you often make the prospect feel like you’re selling them.
This creates issues where they feel pressured and that you are only punching a ticket until the next one comes in. Or reaching around them for their wallet while shaking their hand.
High pressure sales is fine for cars, but not most everything else. This doesn’t foster a relationship that could lead to better referrals. Or if an agency, determines if it thrives because the client base was built smarter.
What happens when you don’t take your time?
When you don’t take your time you run around putting out small fires. After one is out another turns up.
It’s an incredible waste of resources. Like playing wack-a-mole. Don’t miss out on conversations around you because your mind is not fully present. Therefore making you constantly unprepared.
Find a pace that works!
We all want to be more productive to keep up with demand. Just read this quote below. On the surface it sounds awesome, but in light of congressional hearings, it hasn’t worked out.
However if you do not find a pace your team can handle you’ll break them. People don’t all work in the same way. Staff will quit if feeling under to much pressure. Those mistakes make for PR nightmares. Or put businesses out of business.
Before you think that you’ll just find someone else, think again. With review sites prospective employees are checking you out.
Losing talent is monumentally impactful
If you run and your team is still learning to walk, you will burn out talent and never get them back. With creative services that’s never really thought about. Creative services are not production.
If you run your shop like a production shop, you’ll produce stagnant things no one wants. Think about your hiring process more. If you are not getting the accounts you want, maybe you’ve not on-boarded your staff well. Or made an error in hiring people and not managers to guide them.
Planning is key
If you find it hard to plan it’s probably because you have a compulsion to do things. But you’re going to miss out. Especially on conversations around you that are important.
The one thing that stress does it causes you to forget about things which causes more problems for you. Getting in a hurry is as bad as having too many distractions. You’ll bump into things and create problems. More things will fall apart then fall in place.
When I get stressed I leave my phone at home, lock my keys in my car, and worse yet, forget to set my alarm to get up in the morning.
Unhealthy amounts and the wrong kind of stress will destroy you, and your team.
Processes get results
Correct processes, or workflow, are important if you want to get results. The results are enjoyment of doing the work. And feeling like you have actually had a win for once.
Take time to do things well and you’ll enjoy the process.
Try to stop underestimating the time it takes to grow and nurture something.
You feel the need to serve
Yes, your purpose is to serve. If the river is dry, no one can drink. Thus even if you intend to serve, you can not ignore your own needs for food, family, and sleep. There is a limit to how much time is in a day.
Your business helps people, but are you helping your people become better? As the leader in your organization publicly find ways to encourage and compliment when someone does well and above and beyond.
We are driven by fear
The idea is to compete and get there first. We’re all in a race. But there is enough opportunities for everyone.
I’ve owned, worked in, and consulted agencies for almost 10 years now. Both as an employee, and as an outsider. I would love to hear how others are attempting to reduce stress in their agencies or businesses to retain and attract talent.